Dear Headspace was a human-centered campaign highlighting stories from real members. Working with the team at Hoffman & Metoyer, we stepped away from Headspace’s typical illustrated style and embraced something more down to earth. The result was a fresh-feeling campaign that lived on CTV and digital placements across the US.

Scope of work: Campaign concepts + development, script writing, copywriting for digital ads

Creative Direction: Tyler Hoehne, David Hsia

Director: Hoffman / Metoyer

Art Direction: Liz Tran, Lauren Allik

Copy: Me! and Caroline Pham

Illustration: Karen Hong

Animation: Brian Lee, Erich Reimers, Zach Gibson